Google Analytics Online Courses & Certifications

Google Analytics is a widely used web analytics service provided by Google. It allows website owners and marketers to track and analyze various metrics related to website traffic, user behavior, and conversions. Google Analytics provides valuable insights into how users interact with a website, where they come from, and how they engage with its content.

The previous version of Google Analytics is called Universal Analytics, and the new one is called Google Analytics 4. GA4 is a new kind of property designed for the future of measurement. It’s better than the previous version because:

• Collects both website and app data to better understand the customer journey;
• Uses event-based data instead of session-based;
• Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling;
• Predictive capabilities offer guidance without complex models;
• Direct integrations to media platforms help drive actions on your website or app.