SEO Online Courses & Certifications

Search engine optimization is a field of knowledge for attracting traffic (readers, customers, partners, employees) from search engines. The main actors in SEO: your website, your audience, search engine bots, and your competitors. SEO is one of the most valuable sources of traffic, as it gives you the opportunity to attract customers who are already ready to buy your products or services.

Showing 17 courses
Semrush Academy Technical SEO Course with Bastian Grimm Certificate included
For beginners
No limits
On demand
Recorded videos

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

Semrush Academy Role of Content Course with Eric Enge Certificate included
For beginners
No limits
On demand
Recorded videos

Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

Semrush Academy SEO Fundamentals Course with Greg Gifford Certificate included
For beginners
No limits
On demand
Recorded videos

Whether you want to learn the basics of SEO or just want to brush up on certain topics – this free course is perfect for anyone. Upon course completion, you’ll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

Semrush Academy On-Page and Technical SEO Course Certificate included
For beginners
No limits
On demand
Recorded videos

This course will teach you how to improve and maintain your website’s health, as well as optimize your website’s content for both users and search engines with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Semrush Academy How to Boost Lead Generation with SEO Certificate included
For beginners
No limits
On demand
Recorded videos

This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.

Semrush Academy Content-Led SEO with Brian Dean Certificate included
For beginners
No limits
On demand
Recorded videos
In this courses, we will go through the process of creation of your first Power Page. You’ll also learn all about Share Triggers – elements that dramatically increase the odds that people will share and link to your content.
Semrush Academy Semrush Site Audit Course Certificate included
For beginners
No limits
On demand
Recorded videos

This free course will teach you how to use Semrush Site Audit to its fullest, detecting and fixing your website’s technical issues effortlessly. After completing the course, you will have sufficient knowledge to take and pass the Semrush Site Audit exam.

Semrush Academy GA4 for SEO - How data helps businesses grow with Jeff Sauer Certificate included
For experienced
No limits
On demand
Recorded videos
Content includes a straightforward approach to GA4 so you can confidently use this tool to improve marketing strategies and experience business growth.
Audit Your Online Visibility with Semrush Certificate included
For beginners
No limits
On demand
Recorded videos

In this free online course, our expert CSM Kelsey Gettis will show you everything you need to get started in Semrush by benchmarking in the 3 main areas of SEO; Keywords, site health and backlink authority

Semrush Academy Semrush SEO Toolkit Course Certificate included
For experienced
No limits
On demand
Recorded videos

Get to know our SEO Toolkit with this brilliant FREE course to help you through initial research, campaign management and measuring success.

Semrush Academy Content Marketing and SEO Fundamentals with Eric Enge Certificate included
For experienced
No limits
On demand
Recorded videos

Learn about what content marketing is, including guidance on developing a content marketing plan and content marketing strategy. You’ll also learn about content syndication, how to optimize content, content-driven link building, and how to create great, relevant content that will improve your search engine optimization (SEO).

Semrush Academy Semrush SEO Crash Course with Brian Dean Certificate included
For beginners
No limits
On demand
Recorded videos
In this actionable course we’re going to get back to basics and show you the key foundational steps you need to rank in Google. If you’re brand new to SEO or feel overwhelmed with all of the SEO content out there, or just want a tested battle-plan that you can use to get more traffic from Google, then this course is for you!
Semrush Academy SEO Principles: An Essential Guide for Beginners Certificate included
For beginners
No limits
On demand
Recorded videos

Discover exactly what SEO is and how to apply its principles to your marketing strategies. You’ll learn the 3 main components of SEO: On-page SEO, Technical SEO, and Off-page SEO, as well as keyword research fundamentals.

Semrush Academy Getting Started with Semrush: Platform Overview Course Certificate included
For beginners
No limits
On demand
Recorded videos

Throughout this course, you will become familiar with Semrush and its capabilities. We will walk you through our suite of tools within six major areas including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and our App Center.

Ahrefs Academy Advanced Link Building
No limits
On demand

If you want to break away from traditional link-building tactics that everyone else is doing, then this course is for you. You’ll learn how to find bespoke link-building opportunities and execute processes efficiently at scale. The course contains 14 lessons in 5 modules.

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