Keyword Research Online Courses & Certifications
Keyword research is the process of identifying and analyzing the search terms or phrases that people use to find information on a particular topic or product. The goal of keyword research is to determine the most relevant and popular keywords in a given industry or niche, as well as the potential search volume and competition associated with each keyword.
Keyword research is an essential part of search engine optimization (SEO) and digital marketing strategies, as it helps businesses and website owners understand what their target audience is searching for and how to optimize their content to appear in search engine results pages (SERPs) for those particular keywords. By using the right keywords, businesses can attract more qualified traffic to their website, increase their visibility and brand awareness, and ultimately drive more conversions and revenue.
This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.
This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.
Learn how to take keyword research for search engine optimisation. It’s the first, most important, steps in SEO.
It doesn’t matter if you know nothing about SEO. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines. Course contains of 14 video lessons in 4 modules.
Blogging for Business is a free blogging course where you’ll learn how to start and grow a blog with at least up to 100,000 visitors and turn those readers into customers. Course contains from 40 video lessons in 11 modules.