Google My Business Online Courses & Certifications
Google My Business (GMB) is a free online tool and platform provided by Google that allows businesses to manage their online presence and appearance in Google search and Google Maps. It is an essential tool for local businesses to effectively showcase their information, interact with customers, and improve their visibility in local search results.
Google My Business allows businesses to:
- create and manage online business listings, also known as a Knowledge Panel;
- increase the likelihood of appearing in local search results when users search for products or services related to the business in a specific geographical area;
- engage with customers, address concerns, and showcase their commitment to customer satisfaction;
- add photos and videos to Google My Business listing, providing visual content that gives potential customers a glimpse into their products, services, and premises;
- create posts and offers to share updates, promotions, events, and other relevant information directly on their listing.
Discover quick, practical tips you can use right now when starting a small business. course offers 10 short lessons on a range of marketing-related topics that are key when starting a new business including website creation, SEO, content marketing, and more. By the end of the course, you’ll have the tools and strategies you need to launch your new business successfully.
Get to know the most important local ranking factors so your business shows up on Google’s local map pack. You’ll learn optimization techniques perfect for search and conversions, as well as strategies for local link and citation building.