Google Tag Manager Online Courses & Certifications

Google Tag Manager (GTM) is a tool developed by Google that simplifies the process of managing and deploying various tracking codes and snippets of code, known as tags, on a website or mobile app. These tags are commonly used for analytics, marketing, and tracking purposes.

By using Google Tag Manager, marketers, analysts, and website owners can efficiently manage their tracking and measurement codes, streamline the implementation process, and gain insights into user behavior and website performance without directly manipulating the website’s source code for every update or tracking addition.