Market Research Online Courses & Certifications

Market research is the process of collecting, analyzing, and interpreting data and information about a specific market, industry, or target audience. Its purpose is to gain insights into consumer preferences, behaviors, and trends to support informed decision-making in marketing, product development, and overall business strategy.

Market research involves various techniques and methodologies to gather data from primary and secondary sources. Primary research involves collecting new data directly from the target audience through surveys, interviews, focus groups, observations, or experiments. Secondary research involves gathering existing data from published sources such as industry reports, government publications, academic research, and online databases.

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Semrush Academy Competitive Analysis and Keyword Research Course Certificate included
For beginners
No limits
On demand
Recorded videos

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

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Semrush Academy Marketing Analysis - A Course Where Theory Meets Practice Certificate included
For beginners
No limits
On demand
Recorded videos
Semrush’s new Marketing Analysis course offers 10 short lessons on a range of marketing related topics including market assessment, audience segmentation, and competitor analysis. Each student also receives access to Semrush. Trends so they can put their knowledge to practice by gathering real data about their market.
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Related subjects
Competitor Analysis Unit Economics Marketing Analytics Digital Marketing Influencer Marketing Product Marketing Social Media Marketing Strategic Marketing Business Small Business Brand Strategy Keyword Research Startup Launch & Scale Product Management
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