PPC Advertising Online Courses & Certifications
PPC (Pay-Per-Click) advertising is a digital advertising model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than attempting to earn those visits organically. PPC ads typically appear on search engine results pages (SERPs), websites, or social media platforms. Popular PPC advertising platforms include Google Ads (formerly Google AdWords), Bing Ads, and social media platforms like Facebook Ads and LinkedIn Ads.
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
Learn about PPC Automation, and when and how to use it as part of your search marketing. You’ll also learn about how bid strategies, non-search automation, Responsive Search ads, and Smart Campaigns can all help maximize conversions for your paid search ads.