Oleg Yakubenkov
Oleg is co-founder and chief executive officer at GoPractice, an online school for learning product management.
Oleg is an experienced product analytics expert with the expertise of launching and scaling products in startups and corporations.
- Oleg was in charge of analytics at MSQRD, a selfie filter app. Facebook acquired the company in 2016.
- After the MSQRD acquisition, Oleg joined Facebook, where he worked on Workplace, one of the fastest-growing SaaS products in history. Workplace reached 2 million paid users in less than 2.5 years.
- Oleg helped develop the services of API.AI (now Dialogflow) as a product director. Google acquired the company.
- He also launched King of Thieves with game-dev company Zeptolab, which became a hit with over 75 million players worldwide.
- Oleg participated in the early development of the game C.A.T.S., rated the best game of 2017 by Google Play, with over 100 million players.
The simulator is like an internship with the world’s top product teams. But, unlike an internship, you will make key decisions that affect the product and see their consequences. In a few months, you will go from an idea to a highly demanded product ready to scale. In the process, learn to identify standard situations and problems, and choose the best methods to solve them.
The growth function of a product is often associated with either marketing and promotion channels, or generating and testing hypotheses, or experimenting and optimizing funnels. These are all important components, but focusing on each of them loses the bigger picture. The purpose of the simulator is to teach you how to make a clear connection between product growth and the leverage available to the team. In the simulator, you will explore the issue of growth in a broad sense, where marketing and product become a single system.
Course will help to learn how to use SQL for product development and marketing, reduce your dependence on data analysts and solve most typical SQL tasks. You will get hands-on skills working with a marketplace database. You will gather, examine, clean up data, and calculate key metrics to use this information to tackle key product and marketing issues.