Local SEO Online Courses & Certifications
Local SEO (Search Engine Optimization) refers to the practice of optimizing a website and online presence to improve visibility in local search results. It is a set of strategies and techniques aimed at helping businesses rank higher in search engine results pages (SERPs) when users search for products or services in a specific geographic location.
Local SEO is particularly important for businesses that serve a specific local area or have physical locations. It helps them target and attract customers in their local vicinity, drive foot traffic to their stores, and gain an edge over competitors in the local market.
For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.
Get to know the most important local ranking factors so your business shows up on Google’s local map pack. You’ll learn optimization techniques perfect for search and conversions, as well as strategies for local link and citation building.